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وَ تِلْكَ عَادٌ ۖ جَحَدُوا بِآيَاتِ رَبِّهِمْ وَ عَصَوْا رُسُلَهُ وَ اتَّبَعُوا أَمْرَ كُلِّ جَبَّارٍ عَنِيدٍ
And this was Ad; they denied the communications of their Lord, and disobeyed His apostles and followed the bidding of every insolent opposer (of truth).